This is a guest post by my friend Marrus, a New Orleans based artist who recently published her first book, Lightsurfing. I’ve watched her grow in her use of social media over the past several years and thought this piece of hers would be fantastic reading for our audience here on SocialGumbo.  So here you go, something to ponder about the state of the English language and communications. If you enjoy it go pay her a visit at marrusart.com! -Loki

Something whack has been happening when I speak. And a similar whackitude is happening when I write.

I’ve always had this thing about wanting to be absolutely, clearly understood. (And yes, I know it’s impossible). With the preponderance of written correspondence, I’ve found that I’m peppering my missives with more and more emoticons and acronyms. That “WTF” has become spoken, rather than just written. That my few remaining Luddite friends stare blankly when I interject LOL-speak into a conversation. “ROFLCOPTERED” has become a word. Gah.

And emoticons. I’m just as likely to end a typed sentence in “O_o” or “;)” as I am a period or exclamation point. I hate the chilliness of the black word on white screen, and I will sink to these minimalist cartoons to inject personality into my intent. I know I’m not alone in this, and I’m wondering if this is good or bad for the language.

I know that English is an malleable, morphing, inclusive, vibrant, twisty, sculptural, mercurial, absorptive whore. I think that’s a good thing. But I’m watching a dividing line growing between those who are tech-savvy and those who are not. An impatience with reading more than three paragraphs, or, jeebus forefend, 140 characters on one side. On the other, an insistent ignorance of how net language is changing the way we think, speak, act. Maybe all in keeping with the way English grows & changes anyway. Perhaps the flood of new words and punctuation adds to its structure, and makes us think & inter-relate in new ways.

But I know I’m guilty of dismissing someone who types in all caps as an idiot. (I’ve actively heard the imaginary yelling.) I suspect I’m not alone. If someone doesn’t know what a LOLcat is – are you done with her? Someone else isn’t good at checking email – is your friendship over? An old friend doesn’t bother with MyFaceJournal. Do you not bother with him anymore? Is the separation between net & not-net savvy the new cultural divide?

The way I have conversations has changed. I spoke to my mother a while back and she asked how I was doing. I barely began to respond when she cut me off: “I already read that on your blog.” I have strangers bring up things I wrote about five years before, launching into an unremembered conversation I forgot I started. I’m falling out of touch with beloved friends because they aren’t online. I’m getting frustrated with having to repeat in person what I got tired of typing about six months earlier.

It’s like living on multiple meta-levels. I can’t keep track of which conversations I have with whom, where. Don’t know if I know someone online or in person. Don’t know how to set my face when I’m working a show, cuz someone comes up to me grinning like we’re best friends, and I don’t know who they are til they give me their screen name. It’s insane.

(Yeah, I know I’m all over the place again. Time to spend more time on my bike & in the studio than at the computer.)

-Marrus

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Be The Signal, Not The Noise

by Loki on February 3, 2010 · 2 comments

Sometimes your run across something in your twitter stream that just makes you immediately unfollow that person. Many times this is caused by political or religious content, other times it is the dreaded sledge hammer like barrage of sales pitches.

Now I’d be the last one to say brands and businesses should not use social media, but I would suggest developing some basic familiarity with it before diving in. Case in point: I had recently followed a small business on twitter. I was already interested in them and went into it knowing that a lot of the content would probably be broadcast style (i.e. all projecting outwards rather than being interactive and personal). I had opted in and was good with it.

Then I discovered that every few hours or so I would be barraged with about 15-20 tweets in a row from this account, effectively clogging my twitter stream each time. What made it even worse was discovering that this biz has several different twitter accounts that would each send out burst content like this. As you may imagine a rapid series of unfollows occurred.

Think about what the people seeing your content see. Ten tweets for ten different products sent out that rapidly can completely block up some-one’s tweet stream. Is this the type of thing you would want to see when logging into your account? It’s like the guy at the really great party who wants to talk to you about insurance, even if you need a policy the barrage of sales talk will likely turn you off. Even just spacing these out more instead of ten at a time bursts would be an acceptable alternative.

This also brings to mind one or to other things you can do to get more out of twitter:

  • When tweeting content you want to go viral via ReTweets you should leave about 15 characters empty at the end. This leaves room for the “RT@whateveryourhandleis” that gets added on. Most people will not take the time to edit your tweet down in order to share it, so if you don’t do this you miss an opportunity.
  • We all use URL shorteners to make links fit in our tweets. Double-check yours and make sure you have not cut off the last letter or two of the link by accident. Remember that if the link is broken it drives no traffic.

See, now wasn’t that easy? There is a ton of “noise” on most social media channels, these simple steps will help you in not accidentally becoming part of it.

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2010: The Year We Make Contact (Not the movie…)

January 15, 2010

So it’s now 2010, and it’s time for some overdue blogging. Not that there has been a lack of blogging, it’s all just been for clients. So here is a quick roundup to kick off the new year.
First and foremost is the launch of CincyVoices, a new hyperlocal web effort based on my work with [...]

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Stirring The Pot: Maitri Erwin

December 15, 2009

Maitri Erwin (@maitri / LinkedIn) is a geoscientist, blogger and all-around technology geek.  After almost a decade in the oil industry as geologist and geophysicist, Maitri is now technology director at TechniGraphics, where her research focuses on the visualization of 3D geographic and engineering data. Maitri is the author of Maitri’s VatulBlog and also writes [...]

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Cincy Tweet Up Takes The Cake

December 11, 2009

Five days ago I had the pleasure of meeting a small cross section of Cincinnati’s Twittersphere.  The good folks at Take The Cake Cafe hosted the gathering which was organized by @takethecakecafe / @geekjames, @rainie1u, and @simpleton001.
Back home in New Orleans there is a lot of face-to-face interaction amongst local bloggers, tweeters, etc. It’s something [...]

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Cincinnati Tweetup, Come On Down!

December 5, 2009

Well, I’m late to the game on this one, having neglected twitter for a day or two I missed the announcement so hopefully I’m getting this out in time to be useful to some of you.
At 1pm today there will be a Tweet Up at Take The Cake Cafe on Hamilton Ave. in Cincinnati’s Northside [...]

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HavenCo Founder Speaks on Seasteading

December 3, 2009

In the weeks immediately after Katrina we spent most of it with my friend Sean Hastings. He’s an amazing individual and one hell of a friend. Recently he had a speaking engagement at  The Seasteading Institute Conference 2009 in California, his first speaking engagement and it’s been captured on video. Seasteading in simplest terms is [...]

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Project Genesis: Communication and Inspiration

November 18, 2009

I’m often asked how I find the projects and clients that I work with and I’m forced to reply that it is pure serendipity. Here is a recent example, my first face to face meeting with Michelle Beckham.
Michelle also works in social media and is one of the people I’ve met online in the local [...]

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Social Media Revolution

November 9, 2009

I’ve often said that the advent of social media is an advance on the same level as the introduction of moveable type. It represents a complete and fundamental shift across the board. I recently stumbled across this lovely little gem of a video that illustrates this brilliantly and wanted to share it with my clients [...]

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Tip Du Jour: If You Use LinkedIn Do This NOW

October 30, 2009

There are times when I realize that some things I do reflexively would make good tips to share. I was reminded of this  by Daniel Johnson Jr., founder of New Media Cincy.
Do you use LinkedIn? the  this one is for you. It’s an important thing for anyone who has built a solid network on the [...]

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