Posted by Loki on Feb 15, 2013 in Blogging, Unsorted | 0 comments
I got my start as a blogger through citizen journalism during Hurricane Katrina. As a result, I have a great interest in ways to create media on the go. Whether it’s audio, video, or the curation of social media, the advent of tablet computers has provided a wealth of new tools for the content creator on the run.
Today, I’m going to take a look at some of my favorite tools for the iPad — apps that allow everything from on-the-spot video editing to live broadcasting. This list is geared toward the beginner, so I am going to look at the basics. The apps I’ll be describing are either free or in the five-dollar range at the most.
A good browser is always useful. For instance, if you get a chance to do an interview you weren’t expecting to do and aren’t ready for, you can Google the subject so that you can ask the right questions. While the built-in Safari browser in iOS is great, it does have limitations. With Chrome, you can get an experience much more in line with the desktop than with mobile.
Photoshop Express (Free) | iTunes Store
This cropped version of Photoshop is more than sufficient for doing quick image editing on the go. Captions, cropping, control of basic characteristics like brightness and saturation, and filters all allow you to give your image that extra bit of fine-tuning before uploading it to Flickr or Google Images.
Another terrific image editor in this vein is the open-source-based Aviary. A long-time workhorse of the Internet world, it has a super simple interface and is extremely useful when speed is required. It boasts one simple toolbar across the bottom of the screen for rapid edits, and it saves the output as a new image automatically, allowing you to retain your source picture.
If you use Flickr for your image-sharing, like I do, it just doesn’t get any better than this. Flickr Studio is the most powerful and efficient app I’ve tried. For a citizen journalist, the most important feature is the upload function: you can tag an image, add it to sets or to public groups, etc. It gives you almost all the functionality of the desktop website, but with a user experience in line with the Apple esthetic. The ease of use and versatility make it a must for the media creator on the fly.
Planning on generating content for YouTube? This is a great place to start. The cropped version of iMovie still packs a serious punch. You can shoot video directly into the program, allowing you to add several video segments as they are recorded, and edit them when you have time. I’ve always been intimidated by video editing, but the touchscreen interface of the iPad makes it much more intuitive and simple to use. It even has built-in effects that allow you to add captioning.
If you want to produce professional-looking video content, this is the place to start.
I got my start recording audio on the Web. During Katrina, I was using AudioBlogger, a long-outmoded service that allowed you to call in audio from any phone line and have it automatically post to your blog. Technology has evolved extensively since those days. The leader of the pack, based on sheer functionality, if nothing else, it the U.K.-based SoundCloud.
Not only does it have an extensive array of sharing capabilities, essential for this sort of work, but it also allows you to add comments directly to a particular point in the recording. This allows people to add their thoughts to the pertinent part of the interview. Even better, the SoundCloud comments show up everywhere the file has been embedded. Add this to the thriving international community it has built, and you’ve got one of the most useful audio applications around.
If you’re trying to do real-time coverage, HootSuite is indispensable. It is a dashboard program that allows to monitor, respond, and schedule posts on a wide variety of social networks including Twitter, LinkedIn, and Facebook (both profiles and pages). Word on the net is that Google + integration is coming soon as well.
Creating media is a lot of fun, but if you don’t get in front of people, it doesn’t make a difference. With HootSuite, you can share your offerings as they are produced as well as solicit questions and comments from those following you online.
The Google+ iPad app has a lot to offer. Not only can you use it to interact in the ways I noted while describing HootSuite, but you can also initiate or join Hangouts through it. (Hangouts are Google’s new video chat system.)
At the moment, you cannot do a Hangout On Air, the broadcasted and archived Hangout that shows the platform’s true versatility. Of course, if you have a confederate with a desktop computer, they could start a Hangout On Air from your page and then invite you to join. That way you can still run the Hangout for your band, but be able to interact with it from the personal account on your iPad.
Okay, so you’re working with images, right? Pinterest should be part of your workflow. My usual style of syndication is to shoot the pics, edit if needed, and then upload to Flickr. Once they are there, I pin them in Pinterest and share the link to the photo on Flickr through my other channels (Twitter, Google+, Facebook, etc.). While I do have reservations about the copyright liability issues associated with the company user agreement, one of those would apply to a case where you are pinning something you hold the copyright to.
Indispensable! WordPress on the iPad supports multiple accounts. As a matter of fact, this entire post has been created using that ability. This is fantastic if you contribute to multiple WordPress-based blogs like I do.
Its only option is the code view, but you can preview your edits easily with one touch of the screen. All your usual basic tools are there, although you won’t be able to access options for plug-ins. These are not really bad stumbling blocks, but it’s good to be aware of them. All in all, it has a great interface and gives you everything you would need onsite. The biggest problem with it is Apple’s annoyingly overzealous autocorrect.
This is where you will centralize you media and combine it into blog posts. Think of it as the hub of your reporting. You create the audio, video, etc., and then it all comes together at the blog level.
If you go out and play with this in the field, I advise a shock- and water-resistant hard case for your device. Just in case.
Let me know how you put these tips to use, leave us some links in the comments when you do!
Posted by Loki on Nov 13, 2011 in Unsorted | 0 comments
I am pleased to announce that we are moving SocialGumbo World HQ back to New Orleans over the next week!
One unfortunate side effect of this is that I will not be able to provide as rapid a response to new inquiries, please give me a few days and I will get back to you. Thanks in advance for being patient.
The past three years in Cincinnati have added a lot of amazing new people to my circles, and rest assured that I will remain in touch with all of you.
In the meantime I have sixteen tons of packing to do and tons of logistics to juggle. Regular blogging will re-commence after the 21st when we are safely set up in the Crescent City!
Posted by Loki on Sep 28, 2011 in Unsorted | 0 comments
John Haydon on Social Fish, a website you need to read if you work with non profits, brought my attention to a complete game changer that occurred a few days ago. In his post, Facebook users no longer have to “like” your Page (and what that means)?, he states it well:
Up until Tuesday the only people who could comment on or like content on a Facebook page were fans of that Page. Now Facebook eliminated that requirement, allowing anyone (fans and nonfans) the ability to engage with a Facebook Page.
The result of this change is that the importance of “liking” Pages has essentially been nuked – for both brands (who have over-focused on getting fans) and Facebook users.
I highly advise checking out his full post if you work with or run Facebook pages. It is essential.
I will give one thing away though. As always it comes down to those who have been interacting vs. those who only broadcast. Guess which one will be in better shape as this plays out?
Image Source: Aaron / CC 2.0
Posted by Loki on Jun 14, 2011 in Unsorted | 0 comments
Rising Tide NOLA, Inc., will present its 6th Annual New Media Conference centered on the recovery and future of New Orleans and the Gulf Coast on Saturday, August 27th, 2011, 9:00 A.M. to 6:00 P.M. at Xavier University, 1 Drexel Drive, New Orleans, Louisiana. It’s time to register!
The one-day conference will feature speakers, panel discussions and break-out sessions on the status and future of the culture, politics, criminal justice system and environment of New Orleans. We’ll also be discussing Social Media as it relates to the city and the Gulf Coast. Past speakers include Mother Jones’ Mac McClelland, Harry Shearer, and authors Dave Ziren, John Barry, Christopher Cooper and Robert Block.
To learn about the conference’s history and keep up with details of this year’s event as they’re announced, please visit our website at RisingTideNola.com. You can also go directly to our EventBrite Registration page where you can sign up for the conference until July 1st for $25 ($18 for students). The registration fee includes the program, breakfast beverages with pastries, and lunch. There is also, as always, a Friday night social. All details will be announced as they’re finalized.
If you haven’t already, please like us on Facebook and follow us on Twitter for programming updates as they become available. You can also visit the Rising Tide Blog and leave us a message. We welcome your input through any of these channels, so please feel free to contact us. We can’t wait to hear from you.
George “Loki” Williams is the owner of SocialGumbo, LLC
Posted by Loki on Mar 8, 2011 in Unsorted | 0 comments
My lovely wife is acting as a teacher’s assistant for a class at DAAP and one of the things she had to grade were student blogs. This is for her students.
This post is to act as a bit of an anatomy lesson on blogs for those students and others just starting out. In it I explain some of the things that get overlooked such as tags, categories, navigation, etc. This is not an in depth study, just a look at the very basics.
Navigation – It doesn’t matter what you write if people can’t find it. All blog platforms have a “Recent Posts” widget that will show, you guessed it, your most recent posts. You can also add an “Archive” widget that will allow your readers to quickly scan prior posts based on date. Make sure that visitors can get around easily.
Categories and Tags– Categories are macro and Tags are Micro. Categories are broad topics, and one should be applied to each and every post. An artist’s blog would probably have some of the following categories- My Work, Shows, Influences, Process, etc. Make sure to display your categories in the sidebar, its another way for people to navigate to the stuff they want to read. Tags are more narrow. Three or four that are pertinent to the post are usually sufficient. While it is not usually useful to have the tags displayed in your sidebar one exception to this is the Tag Cloud. If that option is available use it, it helps. Always make sure to use consistent tags and categories otherwise they quickly become useless.
About Me– For an artist/ designer a blog is also a promotional tool. It’s a means of putting one’s work out there where anyone with a browser can see it. It’s really important to have an About Me page or profile on your blog. Users of Blogger will find that it automatically links to their Google Profile, whereas WordPress and TypePad users will be better served by creating a page for this.
Pages– Speaking of pages, they are a vital tool. Blog posts get pushed down each time new content is published. Pages remain static. With pages you can replicate a lot of the layout and content of a “regular” website. With pages you can present your portfolio, put up copyright and licensing info, and pretty much anything else you choose.
Social Elements– If you want people to find you on social platforms lie Facebook most of them will allow you to create our own widgets to do so. It’s very easy, usually just a matter of ticking off check boxes and then pasting the resulting block of code into your blog. The Facebook box in the right hand column of this website is a great example.
I hope you found this helpful! Please feel free to leave comments and questions, especially if you are one of the aforementioned students!
George “Loki” Williams is the owner of SocialGumbo, LLC
Image by Mike Licht, NotionsCapital.com | CC 2.0
Posted by Loki on Feb 18, 2011 in Unsorted | 0 comments
I recently began a dialogue with the folks over at SoftwareAdvice.com about their possible contribution of a guest post here on SocialGumbo. Below are the fruits of that conversation, a recent piece by Houston Neal their Director of Marketing. Is addresses the topic of Customer Relationship Management as it applies in the social media age. My own comments and observations will appear in italics to make it easier to follow.
Both our teams look forward to your comments and additions to this evolving topic, we’d love to know your thoughts. So, on to the meat of it, here’s Houston:
Social CRM is to the social media craze what eCRM was to the dot com bubble. The enterprise apps community is hungry for a big new category and social CRM smells tasty. As a result, software vendors, tech media and research analysts are all racing to promote and opine on this new market. Gartner, for example, appears to have hastily published their Magic Quadrant for Social CRM, which has been panned as confusing and unfocused.
But Social CRM Doesn’t Exist
In reality, social CRM is a misnomer. It doesn’t exist yet. This catch-all nomenclature implies a category far more straightforward than the diverse set of specialized systems currently targeting the social media opportunity.
“There is no such thing as a social CRM suite yet, says Jacob Morgan, Principle at Chess Media Group. You have community management platforms, CRM vendors, monitoring guys. No one does everything.”
The debate over social CRM has been drawn out over the past couple of years and analysts are still at odds over how to define it. Depending on who you ask, social CRM will mean something different.
“Trying to put a blanket over it and calling it a market is very difficult right now,” says Bob Thompson, CEO of CustomerThink. “Gartner attempted to do it and they ended up doing silly things like putting community vendors like Jive and Lithium in the same quadrant with CRM vendors that are doing Twitter feeds.”
So why all the buzz? Because there is a need for social CRM. Companies need a scalable way to engage customers in the social sphere. This includes everything from managing brand reputation, to responding to customer service requests, to finding new sales prospects. Scalable is the key word here, especially since there is always the chance for sudden explosive growth if something goes viral.
The State of the Market
Currently, the social CRM landscape is comprised of several evolving software categories, each with 20 to 150 vendors competing for market share. To help you understand the lay of the land, I’ve created version 1.0 of the Software Advice Social CRM Market Map. It provides a fast, easy way to visualize the leading players in the social CRM space:
In this map, I segment the market into four categories, each of which markets could be divided into as many as 16 subcategories. However, I can sum them up into three primary applications:
- Social media monitoring. Monitoring tools allow organizations to “listen” to conversations happening on the web. Also referred to as brand monitoring, social media monitoring allows you to track who is saying what about your organization or your competitors, as well as track when it is said. Some systems also allow you to publish responses, such as Tweets or Facebook wall posts. Social media monitoring is a crowded space with roughly 150 companies vying for a piece of the action. I find this one to be neglected quite often. As I tell my clients, you cannot join a conversation unless you know that it exists. Listening is vital.
- Social analytics. Analytical applications go beyond web analytics and social monitoring to analyze conversations in the social sphere. They can analyze text, rather than just visitor behavior. For example, an analytics program could scour text from emails, surveys and social media, and then report trends and insights that help you decide how to respond. Social analytics companies often pair their main offering with social media monitoring tools. Being able to gauge sentiment is invaluable, it does you no good to have a ton of online commentary on your brand if most of it is negative.
- Social platforms. Platforms empower an organization to build its own social communities or networks. These may be internal systems to foster employee collaboration or external networks for customers, prospects and partners. Deploying a social platform is like having your own private-label Facebook. There are roughly 125 vendors offering some form of social platform.
At the same time, CRM market leaders are trying to piece together their own social CRM suites through development, partnerships, and acquisitions. Salesforce.com is the most likely to succeed in this effort. Over the last two years they introduced new social applications, like Chatter and Salesforce for Facebook, and made strategic acquisitions – notably Jigsaw and Dimdim. I would argue that Salesforce is a social CRM leader, rather than just a CRM gorilla trying to edge in on a new market.
Software vendors are all racing to build complete social CRM suites. What does this mean for buyers in the meantime? If you want a complete social CRM system, you will have to piece together tools from multiple vendors.
First, ignore the buzzword. There is no standard for what should be in a social CRM solution and there are no vendors that offer everything. Don’t just say, “Hey, we need to get some of that social CRM!” Instead, you need to decide what you are trying to accomplish and which categories are most likely to make a meaningful contribution to your strategy.
You will need well-defined goals for your social CRM strategy. If you just want to track what customers are saying about your brand on the web, then a social media monitoring application will suffice. But if you want to analyze that data, identify influencers, or spot trends, you should explore social analytics. Finally, if owning the community is strategically important, you will need a platform to build out that environment for your constituents.
Keep in mind that social CRM vendors don’t offer the same level of sales, service and marketing functionality that traditional CRM vendors offer. So if you need capabilities like sales lead management, lead nurturing and a few social features on the side, then you should really be looking at CRM software.
We’re obviously just skimming the surface here, but we’ll be publishing more on this topic throughout the year. In the meantime, check out the 18 Use Cases of Social CRM from the Altimeter Group and Social Business Framework from IDC. These tools present possible uses of social media and align them with business objectives.
Special thanks to Brian Solis, digital analyst and author of Engage; Michael Fauscette, Group Vice President of Software Business Solutions at IDC; Kathy Herrmann, thought leader on social business and change management; Paul May, CEO of BuzzStream, and; Peter Hrabinsky, VP of marketing at Antarctica Digital for their input on this article.
Posted by Loki on Aug 23, 2010 in Unsorted | 0 comments
Poster by Greg Peters
Ladies and Gentlemen, here it is – The Rising Tide Schedule for this year. I’m proud to say that this looks like our biggest and best year yet! If you want to find me at the conference I will be the loudmouth on stage playing MC during the event, catch me between panels and say hello! -Loki
Rising Tide NOLA, Inc. will present its 5th annual Rising Tide media conference centered on the recovery and future of New Orleans and the Gulf Coast on Saturday, August 28, 2010, 9:00 a.m. – 6:00 p.m., at The Howlin’ Wolf, 907 South Peters St., in New Orleans. Here is the final schedule
RISING TIDE 5: SCHEDULE
8/28/2010 – The Howlin’ Wolf
8:30 – Doors open: Conference check-in with coffee, pastries & juice sponsored by Levees.org
9:30 – Opening Remarks: Kim Marshall, Chair & Alli deJong, Second Harvest
9:45 – Crime and Justice Panel: Tulane Criminologist Peter Scharf will serve as moderator. We are also pleased to announce that New Orleans Police Chief Ronal Serpas has agreed to sit on the panel.
Ronal Serpas was recently named Chief of the New Orleans Police Department. The native New Orleanian was most recently Chief of Police in Nashville, TN. The Times Picayune described his Nashville tenure like this: “The hallmarks of his tenure have been a reliance on statistical data in policing, a crackdown on gangs, an exponential boost in neighborhood watch groups, and wide-scale traffic enforcement.”
Jon Wool directs the Vera Institute of Justice’s New Orleans office, which is working in partnership with local criminal justice leaders and civic and community groups to improve the effectiveness and fairness of the system. Previously at Vera, Jon worked to improve indigent defense systems and on sentencing reform, was the Senior Counsel to the Commission on Safety and Abuse in America’s Prisons, and was a staff attorney with the Legal Aid Society’s Criminal Defense Division in Manhattan, after clerking for Chief Justice Shirley Abrahamson of the Wisconsin Supreme Court. He received a JD from Yale Law School and a BA from New York University.
Allen James is Executive Director of Safe Streets.
Susan Hutson is the independent police monitor for the City of New Orleans.
11:00 – Keynote Address: Mac McClelland
McClelland is Mother Jones’ human rights reporter, writer of The Rights Stuff, and the author of For Us Surrender is Out of the Question: A Story From Burma’s Never-Ending War. She has “been on the gulf Coast since the early days of the Gulf oil disaster and… documented every last drop of it.”
Mac has reported from locations that include Malaysia, Australia, Thailand, Micronesia, Burma, New Orleans, and Bhutan on subjects such as the hot young Bhutanese king, post-Katrina recovery efforts, South Pacific conservation initiatives, and the decline of American manufacturing. She has posed as a high-class freelance call girl and has embedded herself into dumpster-diving culture.
More importantly, she is, according to The American Prospect, “a total bad-ass”.
11:45 – Break
12:00 – Environmental Panel: “Paradise Lost” moderated by Steve Picou, a lifelong environmental activist, musician and futurist with a systems-oriented perspective. He is an outreach agent with the LSU AgCenter in the New Orleans area where he helps people and organizations reduce their impact, save energy and find ways to develop sustainable lifestyles and businesses. A blogger since 1997, Steve currently expresses his thoughts on the environment, politics, music and social justice primarily via nolamotion.com and highlights eco-abuse at dyingoaks.posterous.com.
Robert Verchick is the Gauthier – St. Martin Chair in Environmental Law at Loyola University New Orleans. Currently on leave, serving in a government position in Washington D.C., he is a graduate of Stanford University and Harvard Law School. An expert in environmental law and the developing field of disaster law, he has taught at several American law schools as well as at universities in China and Denmark. His newest book Facing Catastrophe: Environmental Action for a Post-Katrina World, has just been released by Harvard University Press.
Len Bahr, founding editor, frequent writer for LACoastPost and former director of the Governor’s Applied Coastal Science Program, Bahr has advised several Louisiana Governors’ administrations as well as the LA Dept. of Environmental Quality, Hazardous Waste Division. He has also served in various capacities as a researcher and professor at Louisiana State University and at the University of Maryland Chesapeake Biology Laboratory.
Lunch – Provided by The Howlin’ Wolf
2:00 – Politics Panel: Moderated by Peter Athas, longtime New Orleanian and recovering lawyer who currently owns a small business in the French Quarter. He has been blogging as Adrastos at his eponymous blog since 2005 and is also a contributor to First Draft and Back Of Town. He is one of the founders of the Rising Tide Conference and is currently its Poohbah of programming. He lives Uptown with his beautiful and brilliant wife, Grace and their two cats, Oscar and Della Street.
Jason Berry, a documentary filmmaker and IP media consultant from New Orleans. His first full length documentary was completed in 2006 with fellow filmmaker, Vince Morelli, titled, Left Behind: The Story of the the New Orleans Public Schools. Berry began his blog, American Zombie, in 2006 as anonymous source reporting on corruption issues within New Orleans City Hall. After breaking numerous corruption issues within New Orleans city government, Jason went public with his identity in 2009 after being threatened with a libel suit by a New Orleans’ city official. He was the 2009 Rising Tide Ashley Award winner.
Clancy DuBos, the chairman and co-owner of Gambit Communications, Inc., and the political editor/columnist for Gambit weekly newspaper in New Orleans. He also is the on-air political commentator for WWL-TV (Eyewitness News Channel 4) in New Orleans, and a licensed attorney. Clancy and his wife Margo have owned Gambit since 1991, and he has been an attorney since 1993.
Jeff Crouere, a native of New Orleans, LA is the host of a Louisiana based program, Ringside Politics, which airs at 7:30 p.m. Fri. and 10:00 p.m. Sun. on WLAE-TV 32, a PBS station, and 7 till 11 a.m.weekdays on WGSO 990 AM in New Orleans and the Northshore.
Stephanie Grace, a political columnist with the Times-Picayune in New Orleans, focusing on local, state and national politics, and since Aug. 29, 2005, Hurricane Katrina and its aftermath. Before moving to the op-ed page in 2003, she spent eight years as a political reporter for the paper.
Jacques Morial, “…a native of New Orleans with over a quarter century of inter-disciplinary professional experience in the areas of community organization, public policy analysis and development, capital finance, dispute resolution and strategic communications.” – Louisiana Justice Institute. Jacques is also occasionally seen playing himself on HBO’s Treme.
3:00 – Break
3:15 – Presentation: Why Can’t We Get Some Dam Safety in New Orleans?
Tim Ruppert , engineer and NOLA Blogger, exposes inequities between the Federal government’s design methods for dams and levees. For his Rising Tide 2 presentation, “In Levees We Trust” Tim explained why the so-called “100-year level of protection” is completely inadequate for a highly developed and populated area such as New Orleans. This year Tim expands upon that topic and asks why dams and levees alike are not designed as life safety systems.
3:45 – Presentation of 2010 Ashley Morris Memorial Award.
4:00 – Down in the Treme: Maitri Erwin, Moderator, founder of Back of Town: Blogging Treme, author of Maitri’s VatulBlog & reporter for VizWorld.com, she is also Indian Languages advisor to Project Gutenberg, the first producer of free electronic books.
Eric Overmyer is a playwright, television writer and producer. He is the the co-creator and Executive Producer of HBO’s hit series, Treme, and has written and produced numerous TV shows, including Law & Order, Homicide: Life on the Street, The Wire and New Amsterdam.
Becky Northcutt, one of two non-NOLA ringers blogging Treme at Back of Town, she sometimes writes about pop culture, the environment, and politics at First-Draft.com. She created the short-lived Got that New Package! blog about The Wire, and was lucky enough to share that obsession with Ashley Morris and Ray Shea, among others. She is a queer, a naturalist, a music lover, and a Texan, none of which she had any choice about.
Dave Walker has bee a TV columnist for the New Orleans Times-Picayune since September 2000. Before that, he worked as TV columnist and pop culture writer for the Arizona Republic, and before that he was a feature writer and columnist for the Phoenix alternative weekly New Times. Born in Kansas City, raised in Chicago. His American Rock ‘n’ Roll Tour, the first guide to pop music landmarks, was published by Thunder’s Mouth Press in 1992.
Davis Rogan is a New Orleans musician who began his broadcast career on WTUL at the age of 10, and was a DJ at WWOZ for 13 years. He first came to prominence in the New Orleans music scene with his eight piece funk group All That, for which he was lead singer, band leader, principal songwriter, arranger and producer. Davis is also script consultant for Treme and makes periodic appearances on the show.
Lolis Eric Elie, a staff writer for HBO’s Treme, his television work includes include Faubourg Treme, the PBS documentary directed by Dawn Logsdon. He was also a columnist for the New Orleans Times-Picayune for 14 years.
The one-day conference features speakers and panel discussions on the status and future of the culture, politics, criminal justice system, environment, and flood protection of New Orleans and the Gulf Coast. Past speakers have included actor and outspoken champion of New Orleans Harry Shearer, and authors Dave Zirin, John Barry, Christopher Cooper and Robert Block.
Rising Tide NOLA, Inc. is a non-profit organization formed by New Orleans bloggers in the aftermath of Hurricane Katrina and the failure of the federally-built levees. After the disaster, the internet became a vital connection among dispersed New Orleanians, former New Orleanians, and friends of the city and of the Gulf Coast region. A surge of new blogs erupted and, combined with those that were already online, a community of bloggers with a shared interest in New Orleans and the Gulf Coast developed. In the summer of 2006, to mark the anniversary of the flood, the bloggers of New Orleans organized the first Rising Tide Conference, taking their shared interest in technology, the arts, the internet and social media and turning advocacy for the city into action.
Conference registration is open at www.risingtidenola.com
. Registration is only $25 until Friday and includes lunch. Day of registration is $30. Please bring a canned good as Rising Tide is doing a food drive for Second Harvest Good Bank.
The New Orleans bloggers will present the annual Ashley Award named for Ashley Morris—blogger and passionate advocate for New Orleans—who passed away in April, 2008. The Ashley Morris Award is given each year to an outstanding blogger writing about New Orleans and the challenges it faces.
Rising Tide’s featured artwork, available as a poster and t-shirt, is once again produced by the award-wining editorial cartoonist and artist Greg Peters of Suspect Device.
Tables for booksellers and vendors are available at the Rising Tide 5 Conference by calling Tim Ruppert at 504-975-3591 or by e-mailing [email protected]
Rising Tide 5 is sponsored by The Canary Collective, Gambit Weekly, Levees.org and Cox Communications.
Those interested in sponsorship should e-mail [email protected].
Videography for Rising Tide V is provided by Sophielab, the participatory media lab at H. Sophie Newcomb College Institute of Tulane University, in support of the educational mission of Rising Tide NOLA in post-diluvian New Orleans, and to document the fifth anniversary event for the historical record. Complete video of the event will be placed in the Newcomb Archives. It will be available to scholars in perpetuity for research purposes, educational programs use, and to be quoted for publication. Video and audio content from Rising Tide V will be podcast and shared via Rising Tide NOLA LLC and Newcomb College Institute websites and social media accounts under a Creative Commons [Attribution-Noncommercial-No Derivative Works] license, and may be included by Rising Tide and Newcomb College Institute in future multimedia publications. Connect with @Sophielab via Twitter and at sophie.tulane.edu.
Information about registration is available by emailing [email protected]
. The telephone number to call for information about Rising Tide 5 is 866-910-2055.
George “Loki” Williams is the owner of SocialGumbo, LLC
Posted by Loki on Jul 26, 2010 in Unsorted | 1 comment
Every era has its buzzwords, and every era gets mightily sick of them after awhile. Today I decided to ask my twitter followers what words they think marketers should retire from their vocabularies. While hardly a scientific poll I thought it would be interesting to share them with you today.
It all started when I saw this tweet:
@debihope: Advertising executives, can we PLEASE retire the word “edgy” already? PLEASE.
Which quickly received this reply:
@jenbuttars: @socialgumbo And let’s retire “epic”, too!!
So I asked the twitterverse what words besides Edgy and Epic should go fallow. Here are some of the responses (I’ve edited out the @socialgumbo part of each tweet for clarity’s sake):
@rossdowningchev: “Super Big Buffet!” LOL!
@snorkel42 RT Evangelist
@magnoliap Can “fringe” be added to the list in terms of fashion and social media?
@martinjason Marketers should retire the words “solution” and “maximize” – even though I like them!
@superdeformed “way of life” would be mine, but that’s a phrase really.
@laurenedoyle Here are a few more words for you: Cutting edge. Best-in-class. Revolutionary.
@jeremymeyers Expert (since you’re alliterating)
See? These are all words we have seen over and over again. Words that are still perceived to have punch by some and to be trite by others. Finding words that really make your copy “pop” is an important thing. How often to you find yourself using the latest buzzword instead of finding a different word or phrase? Do you have a word you think should be retired? Let me know in the comments!
George “Loki” Williams is the owner of SocialGumbo, LLC
Image: openDemocracy on Flickr / License: CC 2.0