Every era has its buzzwords, and every era gets mightily sick of them after awhile. Today I decided to ask my twitter followers what words they think marketers should retire from their vocabularies. While hardly a scientific poll I thought it would be interesting to share them with you today.
It all started when I saw this tweet:
@debihope: Advertising executives, can we PLEASE retire the word “edgy” already? PLEASE.
Which quickly received this reply:
So I asked the twitterverse what words besides Edgy and Epic should go fallow. Here are some of the responses (I’ve edited out the @socialgumbo part of each tweet for clarity’s sake):
@rossdowningchev: ”Super Big Buffet!” LOL!
@snorkel42 RT Evangelist
@magnoliap Can “fringe” be added to the list in terms of fashion and social media?
@martinjason Marketers should retire the words “solution” and “maximize” – even though I like them!
@superdeformed “way of life” would be mine, but that’s a phrase really.
@laurenedoyle Here are a few more words for you: Cutting edge. Best-in-class. Revolutionary.
@jeremymeyers Expert (since you’re alliterating)
See? These are all words we have seen over and over again. Words that are still perceived to have punch by some and to be trite by others. Finding words that really make your copy “pop” is an important thing. How often to you find yourself using the latest buzzword instead of finding a different word or phrase? Do you have a word you think should be retired? Let me know in the comments!
George “Loki” Williams is the owner of SocialGumbo, LLC